African Originals Bets on East Africa’s Thirst for Craft Beverages
Kenyan cider and spirits maker eyes $12m revenue and regional growth by 2025 When Alexandra Chappatte, founder and CEO of African Originals, first entered Africa’s drinks industry in 2015, she noticed a glaring gap. Imported premium brands like Jameson and Chivas had prestige but no African story, while local options were often low-cost and low-quality. […]
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